SXSW 2026

Dominated Austin’s Skyline With 16 Brand Takeovers

Challenge: Brands don't come to SXSW to blend in, they come to make an impact. Standing out in the crowd takes more than showing up.

Solution: KAP secured and executed 115,000 sq ft of vinyl across seven premium downtown locations, anchored by a 39,000 sq ft takeover, the largest OOH placement in SXSW history, plus two large-scale projection activations.

Impact: Hundreds of thousands of festival-goers reached on-site, amplified by significant organic social engagement and earned editorial coverage in OOH Today and the Austin Business Journal.