American Express & Freshworks at F1

Driving Visibility at Full Speed In Austin

Challenge: American Express and Freshworks set out to create a first-of-its-kind brand showcase during F1 Austin 2025. A showcase that captured the prestige, innovation, and global energy of race week.

Solution: KAP Media delivered premium large-format takeovers at the F1’s host hotels, the Fairmont and JW Marriott. Featuring independent campaigns from both American Express and Freshworks, the installations created a commanding, city-defining presence.

Impact: The campaigns delivered millions of impressions across the city’s most coveted locations and sparked meaningful social engagement. This positioned American Express and Freshworks as standout brands during F1 weekend.