State Street at Schwab Impact

Owning Key Touchpoints at a Premier Finance Event 

Challenge: State Street sought to stand out and drive booth traffic at the high-profile Schwab IMPACT Conference in San Diego.

Solution: In partnership with Fundamental Media, KAP executed full-scale exterior and interior brand takeovers across three major hotels—Hilton Bayfront, Hilton Gaslamp, and Marriott Marquis—including exclusive elevator wraps to guide and engage attendees.

Impact: KAP Media delivered precision-placed, high-impact creative that cut through the conference clutter—maximizing visibility, reinforcing brand authority, and driving measurable engagement for State Street.