HBO MAX’s STATION 11

A Cinematic Launch for Station 11

Challenge: Create a buzzworthy, multi-sensory campaign to celebrate the debut of Station 11.

Solution: KAP Media designed and built an immersive pop-up experience in NYC and LA featuring illuminated light boxes, live string quartets from Dan Romer’s soundtrack in support of their OOH media.. Fans could scan QR codes to unlock surprise-and-delight cultural prizes—like guitars, art classes, and show tickets.

Impact: KAP Media blended artful storytelling with high-impact placements—building buzz, driving discovery, and launching Station 11 with a campaign as cinematic and layered as the series itself, which drove awareness, engagement, and a standout launch for Station 11.