LPL FINANCIAL FOCUS 2025

BUILDING BRAND PRESENCE IN DOWNTOWN SAN DIEGO

Challenge: LPL Financial aimed to create a strong visual connection with attendees during its annual Focus Conference, drawing attention outside the convention space and into the city.

Solution: KAP Media installed high-impact wallscapes on the Hilton Gaslamp Hotel, located just steps from the San Diego Convention Center. The placements offered direct visibility to attendees as they navigated between hotel events, the Gaslamp Quarter, and the show floor.

Impact: The campaign delivered consistent brand visibility throughout the week, reinforcing LPL’s presence beyond the venue and creating lasting impressions across one of the city's highest foot-traffic zones.