SONY PLAYSTATION AT SDCC 2026

Owning the Sky and Activating the Ground

Challenge: At Comic-Con, every brand is competing for the same fans' attention. PlayStation needed a moment fans couldn't walk past — something that would make them stop and engage.

Solution: KAP Media took over the Omni Hotel in the air and on the ground. Overhead, a towering 24,000-square-foot wallscape set the scene, impossible to miss from blocks away. On the ground, a 15-foot Sentinel Head installation anchored a custom slushy stand serving ice-cold, dye-free drinks — turning a passing glance into a destination fans lined up for.

Impact: The activation became one of Comic-Con's most talked-about moments — lines stretched two blocks with waits up to three hours, and the slushy stand served 2,200+ drinks over four activation days.