COMIC-CON 2026

Turning Downtown San Diego Into a Brand Stage

Challenge: With San Diego Comic-Con flooding downtown with fans, press, and industry insiders, brands needed a presence big enough to break through the buzz.

Solution: KAP Media secured premier out-of-home placements across the Gaslamp Quarter and Convention Center corridor, turning building facades into brand canvases fans couldn't miss. We paired wall takeovers with on-site interactive fan experiences, giving people a reason to stop and engage, not just walk by.

Impact: The combined takeovers and activation drove heavy social sharing and press pickup, becoming some of the week's most-photographed moments.