PARAMOUNT+ PROJECTION AT SXSW

Paramount+ Lights Up Austin Sky with Dutton Ranch

Challenge: With one of TV's most iconic franchises returning under tight secrecy, Paramount+ needed a SXSW moment that broke through the noise — without giving the story away.

Solution: Partnering with Kamp Grizzly, KAP transformed the Fairmont's southern wall into a 39,000 sq ft storytelling canvas, a 28-projector installation built and launched in 30 days.

Impact: The largest projection in SXSW history and one of the most talked about moments of the festival.