KAP Media DOMINATES Again at SXSW
Hubspot becomes the biggest wallscape Austin has ever seen
Challenge: Push the boundaries of large-format advertising by delivering the biggest wallscapes Austin has ever seen.
Solution: KAP Media raised the bar with a record-breaking 24,000 sq. ft. execution for HubSpot on the Fairmont—visible to air traffic and street-level audiences alike. Paramount+ returned with dominant placements both in the skyline and at ground level to support their Lodge activation. Additional high-impact campaigns from Rivian, L’Oréal, Black Magic, and Remote.com made this one of SXSW’s most visually saturated brand moments to date.
Impact: KAP Media redefined the scale of presence in downtown Austin—owning top-tier inventory, capturing premium sightlines, and delivering unmissable brand storytelling across SXSW’s most valuable real estate.











