Paramount+ at Comic-Con!

Paramount+ Commands the Convention Corridor

Challenge: Keep Paramount+ and its iconic titles front and center amid Comic-Con’s crowded visual landscape.

Solution: In partnership with Horizon Media, KAP Media delivered major exterior takeovers annually—including Park12, and the 36,000 sq. ft. full-building wrap on the Marriott Marquis’ southern wall. With 360º visibility, fans couldn’t miss Paramount+, no matter where they stood.

Impact: KAP Media transformed San Diego’s busiest corridors into an immersive brand experience—surrounding fans with Paramount+ storytelling and creating a powerful connection before they ever stepped inside the convention.