DORITOS TRIANGLE TAKEOVER

Lighting Up Cities With Brand Love

Challenge: Doritos wanted to create buzz around its Triangle Tracker campaign by transforming urban spaces.

Solution: KAP partnered with Omnicom (OMG & OMD) to illuminate and wrap three iconic buildings in NYC, Atlanta, and Memphis with 93 lighting fixtures and 4.65 million lumens of brand color, creating larger-than-life triangular displays.

Impact: The activation sparked nationwide excitement, driving millions of social interactions and encouraging user-generated content through TikTok and Snapchat AR experiences.