DORITOS DINAMITA X NETFLIX SQUID GAMES

Turning NYC Into an Interactive Playground

Challenge: Doritos wanted to creatively promote its Dinamita product launch in collaboration with Netflix’s Squid Game Season 2.

Solution: KAP built a 6-foot acrylic piggy bank filled with Doritos chips, guarded by Squid Game Pink Guards, in Chelsea Triangle NYC, creating an irresistible photo moment and sampling experience.

Impact: In just two days, the activation drew 700+ direct engagements, fueled social sharing, and earned widespread press mentions.