Doritos: After Dark EXPERIENCE

Creating an Immersive Moment at SXSW

Challenge: Doritos wanted to deepen fan engagement at SXSW with an unforgettable, interactive experience celebrating the brand’s iconic triangle.

Solution: KAP conceptualized and executed a kaleidoscopic tunnel installation featuring digital screens, mirrors, sound, and scent elements that brought the Doritos triangle to life. Fans could engage with the installation, use the Triangle Tracker AR lens, and enter to win exclusive event access.

Impact: Thousands of attendees participated, generating significant on-site interaction and organic social sharing across Snapchat, TikTok, and Instagram.