GOOGLE PLAY AT COMIC-CON

Google Play comes to play at SDCC

Challenge: With fan experiences saturating every corner of San Diego Comic-Con, Google Play needed a bold visual anchor to elevate its on-the-ground activation.

Solution: KAP Media produced a striking large-scale wallscape at the Hilton Gaslamp—one of the most prominent and high-traffic locations near the convention—strategically designed to amplify engagement and build anticipation throughout the four-day event.

Impact: The takeover became a visual landmark, driving sustained fan interaction and cementing Google Play’s presence as a standout brand in the heart of Comic-Con.