GOOGLE PIXEL: NBA ALL-STAR WEEKEND

Launching Google Pixel 9 With Impact

Challenge: Google Pixel wanted to create a memorable launch for the Pixel 9 during NBA All-Star Week.

Solution: Partnering with GroupM, KAP installed a massive, floor-to-ceiling brand wrap at the YBCA Theater, strategically positioned near Fan Fest at The Moscone Center for maximum exposure. KAP negotiated and secured the activation space, collaborated with the design team on the beautiful artwork that was printed and installed.

Impact: KAP Media delivered a high-impact launch platform for Pixel 9—leveraging premium placement, bold creative, and strategic timing to maximize visibility and drive brand momentum during NBA All-Star Weekend.