AMC SAN DIEGO Comic-Con

Bringing Anne Rice’s Immortal Universe to Life

Challenge: AMC aimed to captivate fans with a memorable, on-brand experience during San Diego Comic-Con.

Solution: KAP transformed the Hilton Gaslamp with four custom wallscapes and lighting installations, creating a New Orleans-inspired immersive experience with photo ops, exclusive souvenirs, and branded moments.

Impact: Over three days, the activation became a fan-favorite destination, generating thousands of attendee engagements and significant earned media coverage.