CRUNCHYROLL AT COMIC-CON 2025

DEMON SLAYER LIGHTS UP THE OMNI

Challenge: To fuel excitement around new Demon Slayer content, Crunchyroll needed a commanding visual presence that could hold its own during one of the most competitive media weeks of the year.

Solution: KAP Media secured the Omni Gaslamp Hotel directly across from the Convention Center for an unmissable building wrap featuring bold Demon Slayer creative. Perfectly placed for fans entering the show floor or crossing the Harbor Drive footbridge, the takeover aligned Crunchyroll’s message with the heartbeat of Comic-Con.

Impact: The campaign drew nonstop fan attention, sparked widespread social sharing, and positioned Crunchyroll as a cultural standout at San Diego Comic Con.